Pay attention to what's happening at Google

This Wired expose about a few tumultuous years at Google is really something. Mostly known for their ability to handle disagreements internally (with a few well-known exceptions), Google’s culture seems to really have taken a turn, with employees actively speaking out about what the company values—including how the company is enabling an out of control U.S. Customs and Border Protection.

This kind of employee activism within the tech industry seems to be increasing in frequency. Combined with the threat of regulatory pressure (and in the absence, so far, of any real threats by advertisers to pull their money), could this be what finally reins in an industry that has so far been reluctant to make any big changes?