This month, President Barack Obama’s former social media adviser Caleb Gardner highlighted the danger of filter bubbles – a phrase invented by the internet activist Eli Pariser.
“More likely than not, you get your news from Facebook,” Gardner told students at Northwestern University in Illinois. “Forty-four per cent of US adults get news on the site, and 61% of millennials … if that doesn’t frighten you, you don’t know enough about Facebook’s algorithm. If you have a parent who’s a Trump supporter, they are seeing a completely different set of news items than you are.”
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