“The minute we think that we have transformed in a way that is responsive to the marketplace, the marketplace actually changes,” according to Caleb Gardner, managing partner of 18 Coffees. “We have to completely overhaul how business is done at a foundational level in order to take advantage of something like digital transformation and to recognize that change.”
Read More“It’s an incredibly powerful weapon,” said Caleb Gardner, a volunteer from the 2012 Obama for America Campaign who went on to oversee Obama’s social media strategy during the president's second term. “It’s not just the number of followers. You’ve got his ability to get media attention. His endorsement of Joe Biden set records in the number of people who shared it. The biggest hurdle for a campaign is to break through.” …
“Every cycle, what’s possible becomes different. The world changes,” said Gardner, who now runs 18 Coffees, an innovation and change-management consulting firm in Chicago. “That’s just the nature of campaigns.”
Read MoreAdrienne Elrod, a Democratic strategist who worked on Hillary Clinton’s 2016 campaign, was certain the Mike Bloomberg campaign account had been hacked.
On Jan. 14, the night of a Democratic presidential debate that did not include Bloomberg, his campaign’s Twitter account sent out a number of eyebrow-raising tweets, including a picture of him photoshopped as a meatball, round and covered in sauce. Elrod reached out to the campaign to let them know of the intrusion.
"Oh my God, I don't know if you guys realize this — your account's been hacked," she recalled telling the campaign. "And they're like: 'No, no, no. It's part of our strategy.'"
Read More“The specific outcry and outrage at what he is saying is not necessarily being driven by the individual tweet itself as it is the general feeling that this election is a crisis turning point in our lifetimes, and that we need to be all hands on deck about getting Trump out of office,” says Caleb Gardner, who ran the @BarackObama Twitter account for much of the 44th president’s second term, and now runs digital strategy firm 18 Coffees. “That’s where Twitter tends to be a reflection of our political id instead of the quality or content of a given tweet.”
Read MoreHow did Twitter, invented to allow friends to keep track of each other's social lives and interests, become a key forum for political debate? And what effect has the social media platform had on the nature and quality of public life?
Presenter David Baker speaks to the man who taught President Trump everything he knows about Twitter, the head of President Obama's social media campaign, and Twitter's own leader on strategy for public policy, to explore the real effect that it has had on politics.
Read More… Another drawback is that people don't log on to Facebook, Twitter or Instagram for the express purpose of making a charitable donation. "We go to social media to make friends, hear great stories and consume content," says Caleb Gardner, founder and managing partner at 18 Coffees, a digital strategy consultancy in Chicago. When nonprofits use social media to cultivate long-term relationships with donors, "you can have the trusted moments beyond the Giving Tuesdays of the world," he says.
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