In the media:
- How to solve problems and seize opportunities within the digital communications space
- How Caleb landed a role working for President Obama
- Navigating the new PR industry
- How to move beyond the Rolodex
- Using digital technology to cement and leverage relationships (personally and professionally)
- The value of face-to-face meetings and being selective about connections
- Understanding the intersection of community building and the future of the gig economy
Our country's current political climate can be frustrating to witness. We have an endless, circus-like news cycle. President Trump is active and provocative on Twitter, and businesses, now, more than ever, are engaged in social issues, whether they want to be or not.
One of the most powerful paradigm shifts taking place in our country right now is that of energized and emboldened new levels of civic participation as they directly intersect with youth culture, diverse voices and technology. Call it the next level of the disruptive "leaderful" era, an era in which everyone begins to not only recognize but also leverage one's own personal power and mindset to encourage rapid, dynamic social change. This bottom-up approach is increasingly challenging traditional forms of authority, social norms and hierarchy to try to push through to a new social model. Such actions are buoyed in large part, by the ability to directly connect, influence and exchange with others via tech platforms. But as traditional American politics collides with the rise of everything from surprising new formations of organizations challenging its judgment to unexpected repercussions from actions by prominent individuals and companies, how will the gatekeepers navigate this new cultural trend?
Stratège digital insatiablement curieux doué d’un parcours professionnel unique, Caleb Gardner a été pendant plus de trois ans le conseiller principal de l’OFA, groupe de défense des intérêts politiques de Barack Obama. Il dirige aujourd’hui l’agence qu’il a co-créée, 18 Coffees, société de conseil en stratégie et innovation digitale. Il revient pour nous sur ses expériences et nous livre son regard sur les rapports entre technologie et communication. Rencontre.
Just three years after Iran’s crackdown on the Internet, in 2012, the country’s supreme leader Grand Ayatollah Ali Khamenei joined Instagram, a service technically banned by the state. @khamenei_ir has 4643 posts, 1.6 million followers and follows just 12 accounts on the popular photo sharing site owned by Facebook. Ayatollah Khamenei’s account is a far cry from the typical Instagram fare. Here you won’t find artistic portraits of a plate of chelo kebab or candid shots of the Ayatollah cuddling kittens. Instead, the page is filled with propaganda including videos of his speeches, some over a minute long. A feat that left many users wondering how the Supreme Leader managed to beat Instagram’s non-negotiable 15-second cut-off. It was a technical glitch, said Instagram.
Caleb Gardner is the founder of 18 Coffees, a digital content strategy and community development firm. Before that, Gardner worked as social media manager for Barack Obama. So, what has Gardner learned from working with one of the most powerful men in the world? What has he learned from collaborating with Fortune 500 clients at 18 Coffees?
Everything we say, do, tweet, or blog about makes up who we are online and many are missing the mark. For those of you having a difficult time managing and executing your communication strategy online, you can look to the following ten digital communication strategists. These people are experts in managing company brands, client brands, and their own. There is a lot that can be learned from them.
Many community builders dream of the far-off day when every program in their community runs smoothly, obtains measurable results, and brings people together flawlessly. That’s the elusive dream of a well-run community at scale.
But is such a dream obtainable?
If anyone knows the answer to that question, it is Caleb Gardner.
This month, President Barack Obama’s former social media adviser Caleb Gardner highlighted the danger of filter bubbles – a phrase invented by the internet activist Eli Pariser.
“More likely than not, you get your news from Facebook,” Gardner told students at Northwestern University in Illinois. “Forty-four per cent of US adults get news on the site, and 61% of millennials … if that doesn’t frighten you, you don’t know enough about Facebook’s algorithm. If you have a parent who’s a Trump supporter, they are seeing a completely different set of news items than you are.”