Beats, Ballots & Bytes: This event is a special panel discussion exploring how to engage and navigate the new mindsets, values, and entrants within the public sector today. From bold ways in which Millennials are expressing social concerns and shaping the cultural narrative, to those from diverse demographics taking surprising socio-political stances, to tech giants combining forces to try and reform party messaging, American politics is now being shaped by "new," influential voices. How will such disruption impact traditional political messaging and outreach even further?

Taking place on October 19-20, 2017 at the Grand America Hotel in Salt Lake City, UT, this program has been designed to offer you insight into the latest digital marketing trends including artificial intelligence, omnichannel strategy, cognitive marketing, personalization, MarTech, the data revolution and more.

Frustrated by the state of our online political discourse after the 2016 election? Are you afraid to show yourself on Facebook after one too many arguments with friends and relatives? Try multiplying that by millions of people. 

For three years, Caleb Gardner ran Barack Obama's digital program through his political advocacy group, Organizing for Action, engaging with millions of lovers (and haters) of the president on some of the biggest social platforms in existence. In this compelling Bold Talk, Caleb will talk about his experience running some of the largest political platforms in the world, lay out a path forward for getting back to civility online, and challenge the audience to believe in their own capacities for change. Caleb Gardner works at the intersection of digital transformation and social impact. For more than three years, as digital director at Organizing for Action (BarackObama.com) Caleb was the lead strategist and editorial voice for one of the largest digital programs in existence, with a millions-strong email list and massive social media following. Now Caleb is consulting on how to build out digital marketing and social media expertise for C-Suite clients at Bain & Company. Attendees interested in engagement at scale, social impact -- or what it's like to have President Obama call you "a better Barack Obama than I am" -- will be inspired by Caleb's talk.