Most entrepreneurs start out wanting to make their own version of a dent in the universe.That’s the appeal of entrepreneurship: take a risk to start something new, and be rewarded with category disruption, wild financial success, paid speeches, magazine covers, and the like.
Garrett Camp and Travis Kalanick, the co-founders of Uber, were no different. Having both come from successful startups, they were familiar with the sacrifices needed to be successful. Famously, Kalanick said they aimed to grow Uber “at any cost.”
Dents in the universe by definition displace one thing in favor of something else. Whose responsibility is it to consider the social costs of disruption?