Empathy wins

Here’s a great roundup of marketing messages from ad-tech company Sharethrough that performed best since the start of the COVID-19 crisis.

One highlight for me: promoting corporate corporate social responsibility increased clickthrough rates by 29 percent.

We’re in the middle of an incredible workplace debate about what will stay and what has to be adjusted as we go back to work. I sincerely hope empathy now has a foothold, not only in our marketing messages but in our companies overall.