In the media:
Biden: “Am I an Avenger now?” | Obama: “Sure, Joe.”
“Visual content requires more time dedicated to it to get right,” says Caleb Gardner. Brands only have a few seconds on Instagram Stories and Snapchat to make an impression, so every detail and every second counts. Cicero describes the kind of talent needed by such forward-thinking marketing teams as, “Swiss Army-knife people — people who have the capacity to think and create good looking content online at a much faster pace than ever expected before.” No small feat!
Many community builders dream of the far-off day when every program in their community runs smoothly, obtains measurable results, and brings people together flawlessly. That’s the elusive dream of a well-run community at scale.
But is such a dream obtainable?
If anyone knows the answer to that question, it is Caleb Gardner.
This month, President Barack Obama’s former social media adviser Caleb Gardner highlighted the danger of filter bubbles – a phrase invented by the internet activist Eli Pariser.
“More likely than not, you get your news from Facebook,” Gardner told students at Northwestern University in Illinois. “Forty-four per cent of US adults get news on the site, and 61% of millennials … if that doesn’t frighten you, you don’t know enough about Facebook’s algorithm. If you have a parent who’s a Trump supporter, they are seeing a completely different set of news items than you are.”
Caleb Gardner’s former Twitter account has 78 million followers. That account is @BarackObama. As the previous digital director for Organizing for America, Obama’s grassroots political organization, Gardner was in charge of operating the president’s Twitter handle and other social media outlets. On Friday, Gardner spoke to Northwestern undergraduates about social media, the 2016 election and polarization in the political media.
President Barack Obama’s former digital director Caleb Gardner spoke to more than 30 people Friday about the importance of exploring opposing viewpoints on social media.
Gardner, who is now a digital marketer at global management consulting firm Bain & Company, said students should read news sources that may clash with their own views, mentioning Facebook and its newsfeed algorithm, which sorts through content and ranks stories in order of importance to best engage users.
Anytime a minority of people in this country wants to change, and by minority I mean a minority of people who hold a specific belief or believe that change should happen, they have to convince a lot of people and a lot of their legislators to believe the same thing in order for that to actually get done.
With this in mind, OFA’s digital team is joining forces with the training team to lead this first four-week program. The OFA digital team regularly reaches an audience of tens of millions on social media and by email, and has valuable experience with the challenges and opportunities associated with digital organizing. Digital Director Caleb Gardner kicked off the series with the first online class: Digital Organizing 101.