Op-ed: Meta's Threads won't kill Twitter, but it will reshape the social landscape

Like many Twitter users frustrated with Elon Musk's mismanagement of Twitter since his acquisition of the company last year, last week I joined Meta's new social network, Threads. Threads is meant to be a direct competitor to Twitter and mimics many of its features intentionally to give disaffected Twitter users like me a place to land. And land we did: Threads became one of the fastest-growing apps in history, earning 100 million new users in less than a week.

Caleb Gardner