Sponsored by the revolution

Last year, 16 percent of Americans said they had personally invested in or traded cryptocurrency. Only three percent of all of the vehicles sold in 2021 were all electric (EVs).

But if you watched the Super Bowl, the commercials for crypto trading platforms and EVs dominated the ad space—often with the support of celebrities. (Unless I missed it, there was not a single commercial for a gas-powered vehicle the entire game.) The money is flowing toward big bets on the future.

EconomicsCaleb GardnerFebruary 14, 2022Advertising, Disruption, Digital

Progressed a man can get

In case you were asleep yesterday (read: unplugged from the internet), you may not have noticed the new ad debuted by Gillette this week. The anti-toxic masculinity message was incredible resonant—but not always positively.

In fact, I'd say many men are losing their goddam minds about it.

StrategyCaleb GardnerJanuary 16, 2019Marketing, Advertising, Politics, Strategy

© 2024 Caleb Gardner

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