Ben Thompson has a great counterpoint today about an experiment on data tracking ran by the New York Times. (If you haven’t already read the Times piece, it’s fascinating: a dystopian dive into all the ways our activity is tracked online. It’s also a lot of fear mongering.)
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There’s a mythology that persists around data, and its ability to act as a salve to heal all organizational woes. “If only we could do more with our data!” “If only we could apply it to XYZ problem!” “If only, if only …” It’s a misguided treasure hunt, the real gold always just around the corner.
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