Forbes | How The Explosive Social Issues Of Race, Reform Are Pushing Brands Into New Digital Territory

Today, even the most casual conversations now contain a deep infusion of socio-political perspective and, often times, heated passion. People previously uninterested politics and social issues are now reading POLITICO and The Hill right alongside their favorite business, beauty and sports publications. This information flow is then wildly accelerated by the digital echo-chambers of various tech platforms that then absorbs the collective thought, mashes it up, promotes it, deconstructs it, and creates a veritable never-ending cycle of exchange between a variety of new and effervescent subcultures and voices on the current state of the United States. Diversity. Immigration. Sexual harassment. Racism. Climate Change. No one is safe, and anyone or thing can become the day’s hottest digital target in a flash.

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