Caleb Gardner’s About page begins with “I used to work for Barack Obama” in big, bold red letters. To be more precise, he was the lead strategist of the former US President’s digital program, the largest of its kind in the political sphere. We caught up with Gardner, who now runs a digital strategy and innovation collective called 18 Coffees, and asked him to give us his insider tips, dos and 'don't even think about it' when it comes to handling social media for politicians, presidents and PMs.
