Howard Schultz: Presidential Hopeful, Twitter Ratio King

“The specific outcry and outrage at what he is saying is not necessarily being driven by the individual tweet itself as it is the general feeling that this election is a crisis turning point in our lifetimes, and that we need to be all hands on deck about getting Trump out of office,” says Caleb Gardner, who ran the @BarackObama Twitter account for much of the 44th president’s second term, and now runs digital strategy firm 18 Coffees. “That’s where Twitter tends to be a reflection of our political id instead of the quality or content of a given tweet.”

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The Power of Twitter

How did Twitter, invented to allow friends to keep track of each other's social lives and interests, become a key forum for political debate? And what effect has the social media platform had on the nature and quality of public life? 

Presenter David Baker speaks to the man who taught President Trump everything he knows about Twitter, the head of President Obama's social media campaign, and Twitter's own leader on strategy for public policy, to explore the real effect that it has had on politics.

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WGN Radio | Off The Record With Caleb Gardner: Net Neutrality

Caleb Gardner joins Scott Kitun for a bonus interview to discuss the ramifications of the FCC possibly changing net neutrality. How could this impact your internet experience? And what can you do to have your voice heard? Gardner was an organizer for the Obama campaign and is currently co-founder of 18 Coffees digital consultancy.

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Access to Anyone podcast | Caleb Gardner Talks PR, Community Building, and President Obama

Topics include:

  • How to solve problems and seize opportunities within the digital communications space
  • How Caleb landed a role working for President Obama
  • Navigating the new PR industry
  • How to move beyond the Rolodex
  • Using digital technology to cement and leverage relationships (personally and professionally)
  • The value of face-to-face meetings and being selective about connections
  • Understanding the intersection of community building and the future of the gig economy

Listen at the Access to Anyone podcast →

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Inside The Disruptive Collision of Tech, Politics, and Race

One of the most powerful paradigm shifts taking place in our country right now is that of energized and emboldened new levels of civic participation as they directly intersect with youth culture, diverse voices and technology. Call it the next level of the disruptive "leaderful" era, an era in which everyone begins to not only recognize but also leverage one's own personal power and mindset to encourage rapid, dynamic social change. This bottom-up approach is increasingly challenging traditional forms of authority, social norms and hierarchy to try to push through to a new social model.

Read more at Forbes →

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Selfie podcast | Morning Skincare Routines + Staying Sane With Politics + Tattoos

We talk our morning skincare rituals, and interview Obama’s former social media manager about keep the peace when our politics collide. Caleb Gardner of the digital innovation firm 18 Coffees gives us some insight for staying sane in the midst of our current climate. Plus, to tattoo or not to tattoo? Kristen regrets not having any, and Sarah regrets the ones she has.

Listen on Life LIstened →

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Hit 'like' for propaganda

Just three years after Iran’s crackdown on the Internet, in 2012, the country’s supreme leader Grand Ayatollah Ali Khamenei joined Instagram, a service technically banned by the state. @khamenei_ir has 4643 posts, 1.6 million followers and follows just 12 accounts on the popular photo sharing site owned by Facebook. Ayatollah Khamenei’s account is a far cry from the typical Instagram fare. Here you won’t find artistic portraits of a plate of chelo kebab or candid shots of the Ayatollah cuddling kittens. Instead, the page is filled with propaganda including videos of his speeches, some over a minute long. A feat that left many users wondering how the Supreme Leader managed to beat Instagram’s non-negotiable 15-second cut-off. It was a technical glitch, said Instagram.

Read more at the Economic Times

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ET Brand Equity | "Trust isn't built in real-time," says Obama's former digital strategist

Caleb Gardner’s About page begins with “I used to work for Barack Obama” in big, bold red letters. To be more precise, he was the lead strategist of the former US President’s digital program, the largest of its kind in the political sphere. We caught up with Gardner, who now runs a digital strategy and innovation collective called 18 Coffees, and asked him to give us his insider tips, dos and 'don't even think about it' when it comes to handling social media for politicians, presidents and PMs.

Read more at ET Brand Equity →

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The Daily Northwestern | President Obama’s former aide discusses importance of exploring opposing viewpoints online

President Barack Obama’s former digital director Caleb Gardner spoke to more than 30 people Friday about the importance of exploring opposing viewpoints on social media.

Gardner, who is now a digital marketer at global management consulting firm Bain & Company, said students should read news sources that may clash with their own views, mentioning Facebook and its newsfeed algorithm, which sorts through content and ranks stories in order of importance to best engage users.

Read more at The Daily Northwestern

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BarackObama.com | Training organizers in the digital age

With this in mind, OFA’s digital team is joining forces with the training team to lead this first four-week program. The OFA digital team regularly reaches an audience of tens of millions on social media and by email, and has valuable experience with the challenges and opportunities associated with digital organizing. Digital Director Caleb Gardner kicked off the series with the first online class: Digital Organizing 101.

Read more at BarackObama.com

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