President Barack Obama’s former digital director Caleb Gardner spoke to more than 30 people Friday about the importance of exploring opposing viewpoints on social media.
Gardner, who is now a digital marketer at global management consulting firm Bain & Company, said students should read news sources that may clash with their own views, mentioning Facebook and its newsfeed algorithm, which sorts through content and ranks stories in order of importance to best engage users.
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With this in mind, OFA’s digital team is joining forces with the training team to lead this first four-week program. The OFA digital team regularly reaches an audience of tens of millions on social media and by email, and has valuable experience with the challenges and opportunities associated with digital organizing. Digital Director Caleb Gardner kicked off the series with the first online class: Digital Organizing 101.
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All year long, marketers strive to create the next big campaign that tries to #BreakTheInternet.
Luckily for us, we’ve had an impeccable line up of speakers from around the globe share their acumen and trade secrets at Social Media Strategies Summit in 2014 that help keep us on top of emerging trends for the next year to come!
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Caleb Gardner, Deputy Digital Director of Organizing for Action, joined us to answer the question “how do you build a movement?” OFA’s approach to building a movement has a few pieces to it.
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