“Visual content requires more time dedicated to it to get right,” says Caleb Gardner. Brands only have a few seconds on Instagram Stories and Snapchat to make an impression, so every detail and every second counts. Cicero describes the kind of talent needed by such forward-thinking marketing teams as, “Swiss Army-knife people — people who have the capacity to think and create good looking content online at a much faster pace than ever expected before.” No small feat!
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