Shutterstock | Vanishing Content is Here to Stay: How to Use Snapchat and Instagram Stories in Your Marketing Strategy

“Visual content requires more time dedicated to it to get right,” says Caleb Gardner. Brands only have a few seconds on Instagram Stories and Snapchat to make an impression, so every detail and every second counts. Cicero describes the kind of talent needed by such forward-thinking marketing teams as, “Swiss Army-knife people — people who have the capacity to think and create good looking content online at a much faster pace than ever expected before.” No small feat!

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CMX Hub | Building Community at Scale: Exclusive Interview with Caleb Gardner of Bain & BarackObama.com

Many community builders dream of the far-off day when every program in their community runs smoothly, obtains measurable results, and brings people together flawlessly. That’s the elusive dream of a well-run community at scale.

But is such a dream obtainable?

If anyone knows the answer to that question, it is Caleb Gardner.

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