“The minute we think that we have transformed in a way that is responsive to the marketplace, the marketplace actually changes,” according to Caleb Gardner, managing partner of 18 Coffees. “We have to completely overhaul how business is done at a foundational level in order to take advantage of something like digital transformation and to recognize that change.”
Read More“It’s an incredibly powerful weapon,” said Caleb Gardner, a volunteer from the 2012 Obama for America Campaign who went on to oversee Obama’s social media strategy during the president's second term. “It’s not just the number of followers. You’ve got his ability to get media attention. His endorsement of Joe Biden set records in the number of people who shared it. The biggest hurdle for a campaign is to break through.” …
“Every cycle, what’s possible becomes different. The world changes,” said Gardner, who now runs 18 Coffees, an innovation and change-management consulting firm in Chicago. “That’s just the nature of campaigns.”
Read MoreCaleb Gardner joins Scott Kitun for a bonus interview to discuss the ramifications of the FCC possibly changing net neutrality. How could this impact your internet experience? And what can you do to have your voice heard? Gardner was an organizer for the Obama campaign and is currently co-founder of 18 Coffees digital consultancy.
Read MoreCaleb Gardner is helping mission-based companies get a digital foothold through his consultancy. It’s a difficult landscape, but Gardner’s company, 18 Coffees knows that changing the world is no easy task.
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Read MoreOur country's current political climate can be frustrating to witness. We have an endless, circus-like news cycle. President Trump is active and provocative on Twitter, and businesses, now, more than ever, are engaged in social issues, whether they want to be or not.
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Read MoreCaleb Gardner is the founder of 18 Coffees, a digital content strategy and community development firm. Before that, Gardner worked as social media manager for Barack Obama. So, what has Gardner learned from working with one of the most powerful men in the world? What has he learned from collaborating with Fortune 500 clients at 18 Coffees?
Watch the video at Entrepreneur.com →
Read MoreMany community builders dream of the far-off day when every program in their community runs smoothly, obtains measurable results, and brings people together flawlessly. That’s the elusive dream of a well-run community at scale.
But is such a dream obtainable?
If anyone knows the answer to that question, it is Caleb Gardner.
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