Howard Schultz: Presidential Hopeful, Twitter Ratio King

“The specific outcry and outrage at what he is saying is not necessarily being driven by the individual tweet itself as it is the general feeling that this election is a crisis turning point in our lifetimes, and that we need to be all hands on deck about getting Trump out of office,” says Caleb Gardner, who ran the @BarackObama Twitter account for much of the 44th president’s second term, and now runs digital strategy firm 18 Coffees. “That’s where Twitter tends to be a reflection of our political id instead of the quality or content of a given tweet.”

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The Power of Twitter

How did Twitter, invented to allow friends to keep track of each other's social lives and interests, become a key forum for political debate? And what effect has the social media platform had on the nature and quality of public life? 

Presenter David Baker speaks to the man who taught President Trump everything he knows about Twitter, the head of President Obama's social media campaign, and Twitter's own leader on strategy for public policy, to explore the real effect that it has had on politics.

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Why can't every Tuesday be Giving Tuesday?

… Another drawback is that people don't log on to Facebook, Twitter or Instagram for the express purpose of making a charitable donation. "We go to social media to make friends, hear great stories and consume content," says Caleb Gardner, founder and managing partner at 18 Coffees, a digital strategy consultancy in Chicago. When nonprofits use social media to cultivate long-term relationships with donors, "you can have the trusted moments beyond the Giving Tuesdays of the world," he says.

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