Posts tagged POTUS
Biden's best weapon in a virtual campaign? @BarackObama
Biden's best weapon in a virtual campaign? @BarackObama

“It’s an incredibly powerful weapon,” said Caleb Gardner, a volunteer from the 2012 Obama for America Campaign who went on to oversee Obama’s social media strategy during the president's second term. “It’s not just the number of followers. You’ve got his ability to get media attention. His endorsement of Joe Biden set records in the number of people who shared it. The biggest hurdle for a campaign is to break through.” …

“Every cycle, what’s possible becomes different. The world changes,” said Gardner, who now runs 18 Coffees, an innovation and change-management consulting firm in Chicago. “That’s just the nature of campaigns.”

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QuotesCaleb GardnerDigital, Social media, Politics, POTUS
The Power of Twitter
The Power of Twitter

How did Twitter, invented to allow friends to keep track of each other's social lives and interests, become a key forum for political debate? And what effect has the social media platform had on the nature and quality of public life? 

Presenter David Baker speaks to the man who taught President Trump everything he knows about Twitter, the head of President Obama's social media campaign, and Twitter's own leader on strategy for public policy, to explore the real effect that it has had on politics.

Listen on BBC Radio →

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QuotesCaleb GardnerSocial media, Politics, POTUS
Access to Anyone podcast | Caleb Gardner Talks PR, Community Building, and President Obama

Topics include:

  • How to solve problems and seize opportunities within the digital communications space
  • How Caleb landed a role working for President Obama
  • Navigating the new PR industry
  • How to move beyond the Rolodex
  • Using digital technology to cement and leverage relationships (personally and professionally)
  • The value of face-to-face meetings and being selective about connections
  • Understanding the intersection of community building and the future of the gig economy

Listen at the Access to Anyone podcast →

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Interviews, PodcastCaleb GardnerNetworking, POTUS, Politics, Community-building, Digital
Creating a Community Where POTUS is Your Client
Creating a Community Where POTUS is Your Client

Anytime a minority of people in this country wants to change, and by minority I mean a minority of people who hold a specific belief or believe that change should happen, they have to convince a lot of people and a lot of their legislators to believe the same thing in order for that to actually get done.

Listen at UnmistakeableCreative.com →

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PodcastCaleb GardnerPodcast, POTUS, Barack Obama, Unmistakable Creative, Community-building