Access to Anyone podcast | Caleb Gardner Talks PR, Community Building, and President Obama

Topics include:

  • How to solve problems and seize opportunities within the digital communications space
  • How Caleb landed a role working for President Obama
  • Navigating the new PR industry
  • How to move beyond the Rolodex
  • Using digital technology to cement and leverage relationships (personally and professionally)
  • The value of face-to-face meetings and being selective about connections
  • Understanding the intersection of community building and the future of the gig economy

Listen at the Access to Anyone podcast →

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Forbes | Inside The Disruptive Collision of Tech, Politics, and Race

One of the most powerful paradigm shifts taking place in our country right now is that of energized and emboldened new levels of civic participation as they directly intersect with youth culture, diverse voices and technology. Call it the next level of the disruptive "leaderful" era, an era in which everyone begins to not only recognize but also leverage one's own personal power and mindset to encourage rapid, dynamic social change. This bottom-up approach is increasingly challenging traditional forms of authority, social norms and hierarchy to try to push through to a new social model. Such actions are buoyed in large part, by the ability to directly connect, influence and exchange with others via tech platforms. But as traditional American politics collides with the rise of everything from surprising new formations of organizations challenging its judgment to unexpected repercussions from actions by prominent individuals and companies, how will the gatekeepers navigate this new cultural trend?

Read more at Forbes →

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Selfie podcast | Morning Skincare Routines + Staying Sane With Politics + Tattoos

We talk our morning skincare rituals, and interview Obama’s former social media manager about keep the peace when our politics collide. Caleb Gardner of the digital innovation firm 18 Coffees gives us some insight for staying sane in the midst of our current climate. Plus, to tattoo or not to tattoo? Kristen regrets not having any, and Sarah regrets the ones she has.

Listen on Life LIstened →

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Hello Open World | Communication et technologie : la confiance ne se construit pas en temps réel

Stratège digital insatiablement curieux doué d’un parcours professionnel unique, Caleb Gardner a été pendant plus de trois ans le conseiller principal de l’OFA, groupe de défense des intérêts politiques de Barack Obama. Il dirige aujourd’hui l’agence qu’il a co-créée, 18 Coffees, société de conseil en stratégie et innovation digitale. Il revient pour nous sur ses expériences et nous livre son regard sur les rapports entre technologie et communication. Rencontre.

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Economic Times | Hit 'like' for propaganda

Just three years after Iran’s crackdown on the Internet, in 2012, the country’s supreme leader Grand Ayatollah Ali Khamenei joined Instagram, a service technically banned by the state. @khamenei_ir has 4643 posts, 1.6 million followers and follows just 12 accounts on the popular photo sharing site owned by Facebook. Ayatollah Khamenei’s account is a far cry from the typical Instagram fare. Here you won’t find artistic portraits of a plate of chelo kebab or candid shots of the Ayatollah cuddling kittens. Instead, the page is filled with propaganda including videos of his speeches, some over a minute long. A feat that left many users wondering how the Supreme Leader managed to beat Instagram’s non-negotiable 15-second cut-off. It was a technical glitch, said Instagram.

Read more at the Economic Times

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ET Brand Equity | "Trust isn't built in real-time," says Obama's former digital strategist

Caleb Gardner’s About page begins with “I used to work for Barack Obama” in big, bold red letters. To be more precise, he was the lead strategist of the former US President’s digital program, the largest of its kind in the political sphere. We caught up with Gardner, who now runs a digital strategy and innovation collective called 18 Coffees, and asked him to give us his insider tips, dos and 'don't even think about it' when it comes to handling social media for politicians, presidents and PMs.

Read more at ET Brand Equity →

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Entrepreneur.com | Barack Obama's Former Social Media Manager Breaks Down the Future of Digital Strategies

Caleb Gardner is the founder of 18 Coffees, a digital content strategy and community development firm. Before that, Gardner worked as social media manager for Barack Obama. So, what has Gardner learned from working with one of the most powerful men in the world? What has he learned from collaborating with Fortune 500 clients at 18 Coffees?

Watch the video at Entrepreneur.com →

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Socially Authentic podcast | Caleb Gardner on staying focused & hopeful online

What’s it like to manage the fourth largest Twitter account in the world?

That’s just one of the many questions we asked our first guest, Caleb Gardner.

Caleb Gardner is an insatiably curious digital thought leader with unique professional experience, from startups to nonprofits, from Fortune 100 clients to heads of state. He has more than a decade of experience in digital leadership and social impact.

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Huffington Post | Marketing and Communication Experts You Should Know

Everything we say, do, tweet, or blog about makes up who we are online and many are missing the mark. For those of you having a difficult time managing and executing your communication strategy online, you can look to the following ten digital communication strategists. These people are experts in managing company brands, client brands, and their own. There is a lot that can be learned from them.

Read more at The Huffington Post →

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Shutterstock | Vanishing Content is Here to Stay: How to Use Snapchat and Instagram Stories in Your Marketing Strategy

“Visual content requires more time dedicated to it to get right,” says Caleb Gardner. Brands only have a few seconds on Instagram Stories and Snapchat to make an impression, so every detail and every second counts. Cicero describes the kind of talent needed by such forward-thinking marketing teams as, “Swiss Army-knife people — people who have the capacity to think and create good looking content online at a much faster pace than ever expected before.” No small feat!

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CMX Hub | Building Community at Scale: Exclusive Interview with Caleb Gardner of Bain & BarackObama.com

Many community builders dream of the far-off day when every program in their community runs smoothly, obtains measurable results, and brings people together flawlessly. That’s the elusive dream of a well-run community at scale.

But is such a dream obtainable?

If anyone knows the answer to that question, it is Caleb Gardner.

Read more at CMXHub.com

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The Guardian | Angela Merkel: internet search engines are 'distorting perception'

This month, President Barack Obama’s former social media adviser Caleb Gardner highlighted the danger of filter bubbles – a phrase invented by the internet activist Eli Pariser.

“More likely than not, you get your news from Facebook,” Gardner told students at Northwestern University in Illinois. “Forty-four per cent of US adults get news on the site, and 61% of millennials … if that doesn’t frighten you, you don’t know enough about Facebook’s algorithm. If you have a parent who’s a Trump supporter, they are seeing a completely different set of news items than you are.”

Read more at The Guardian

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The Daily Northwestern | President Obama’s former aide discusses importance of exploring opposing viewpoints online

President Barack Obama’s former digital director Caleb Gardner spoke to more than 30 people Friday about the importance of exploring opposing viewpoints on social media.

Gardner, who is now a digital marketer at global management consulting firm Bain & Company, said students should read news sources that may clash with their own views, mentioning Facebook and its newsfeed algorithm, which sorts through content and ranks stories in order of importance to best engage users.

Read more at The Daily Northwestern

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Unmistakable Creative podcast | Creating a Community Where POTUS is Your Client

Anytime a minority of people in this country wants to change, and by minority I mean a minority of people who hold a specific belief or believe that change should happen, they have to convince a lot of people and a lot of their legislators to believe the same thing in order for that to actually get done.

Listen at UnmistakeableCreative.com

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BarackObama.com | Training organizers in the digital age

With this in mind, OFA’s digital team is joining forces with the training team to lead this first four-week program. The OFA digital team regularly reaches an audience of tens of millions on social media and by email, and has valuable experience with the challenges and opportunities associated with digital organizing. Digital Director Caleb Gardner kicked off the series with the first online class: Digital Organizing 101.

Read more at BarackObama.com

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Social Media Strategies Summit | 2014 learnings and 2015 marketing predictions by #SMSsummit speakers

All year long, marketers strive to create the next big campaign that tries to #BreakTheInternet.

Luckily for us, we’ve had an impeccable line up of speakers from around the globe share their acumen and trade secrets at Social Media Strategies Summit in 2014 that help keep us on top of emerging trends for the next year to come!

Read more at SocialMediaStrategiesSummit.com

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