16 Ways Internal Comms Pros Can Address Employee Burnout Head-On

There's a reason people are burning out, leading to what some are calling "The Great Detachment": Workers don't understand the purpose of their companies or why their jobs matter. Internal comms pros can connect those dots for them, guiding leadership to be accountable to employees for creating meaning in their work—and to normalize vulnerable conversations about mental health. - Caleb Gardner, 18 Coffees

Read More
Media mentionsCaleb Gardner
Op-ed: Meta's Threads won't kill Twitter, but it will reshape the social landscape

Like many Twitter users frustrated with Elon Musk's mismanagement of Twitter since his acquisition of the company last year, last week I joined Meta's new social network, Threads. Threads is meant to be a direct competitor to Twitter and mimics many of its features intentionally to give disaffected Twitter users like me a place to land. And land we did: Threads became one of the fastest-growing apps in history, earning 100 million new users in less than a week.

Read More
Caleb Gardner
Leading Through Constant Change With Caleb Gardner

Author Caleb Gardner argues that while change has been constant for some time, organizations are still unprepared to address it. In his latest book, “No Point B: Rules for Leading Change in the New Hyper-Connected, Radically Conscious Economy,” Gardner lays out his vision for how organizations should approach change in the new environment. The founder of the consulting firm 18 Coffees joined the Gartner Talent Angle Podcast to share examples of organizations undergoing transformation, and he extols the virtues of effective communication, adaptive capability and revised assumptions.

Read More
Caleb Gardner
Thriving Enterprise Transformation? Think Again

“The minute we think that we have transformed in a way that is responsive to the marketplace, the marketplace actually changes,” according to Caleb Gardner, managing partner of 18 Coffees. “We have to completely overhaul how business is done at a foundational level in order to take advantage of something like digital transformation and to recognize that change.”

Read More
Biden's best weapon in a virtual campaign? @BarackObama

“It’s an incredibly powerful weapon,” said Caleb Gardner, a volunteer from the 2012 Obama for America Campaign who went on to oversee Obama’s social media strategy during the president's second term. “It’s not just the number of followers. You’ve got his ability to get media attention. His endorsement of Joe Biden set records in the number of people who shared it. The biggest hurdle for a campaign is to break through.” …

“Every cycle, what’s possible becomes different. The world changes,” said Gardner, who now runs 18 Coffees, an innovation and change-management consulting firm in Chicago. “That’s just the nature of campaigns.”

Read More
Bloomberg's novel meme strategy is drawing the wrong kind of buzz

Adrienne Elrod, a Democratic strategist who worked on Hillary Clinton’s 2016 campaign, was certain the Mike Bloomberg campaign account had been hacked.

On Jan. 14, the night of a Democratic presidential debate that did not include Bloomberg, his campaign’s Twitter account sent out a number of eyebrow-raising tweets, including a picture of him photoshopped as a meatball, round and covered in sauce. Elrod reached out to the campaign to let them know of the intrusion.

"Oh my God, I don't know if you guys realize this — your account's been hacked," she recalled telling the campaign. "And they're like: 'No, no, no. It's part of our strategy.'"

Read More